Over the past two days we have been working collectively on a small project where we have been asked to come up with a response to four different words.
Dwell
Play
Shop
Care
My team were given Shop, after an initial brainstorm we decided to focus on advertising, looking at the different ways we are exposed to it.
We chose to explore how intense some adverts can be, so began to research and gather images of bold, brightly coloured - in your face ads.
I recently saw a film called 'Enter the Void' which is packed full of very intense, flashing colours, often pulsing and strobing.
Here are the opening credits from the film.
http://www.youtube.com/watch?v=tPxgi-PiNFE
After seeing this we decided to create a short video flashing adverts and slogans at the viewer in a similar manner.
Here are a couple images I created to go in the Video.
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